About

Creative leader with 20+ years building interactive entertainment, defining visual systems, and shipping products at scale. I have led the creation of original IP, live platforms, and category-defining experiences across games, real-time performance, and immersive media, reaching tens of millions of players and viewers worldwide.

My work centers on building products and creative systems rather than one-off executions. From AAA console titles to live virtual concerts and social platforms, I design frameworks that support ongoing iteration, player agency, and long-term growth. This includes modular content pipelines, visual identity systems, performer and avatar tooling, and real-time interaction mechanics that allow teams to move quickly without losing creative intent.

I do my best work in focused, collaborative environments where small to mid-sized teams can take meaningful creative and technical risks. I am hands-on in early vision setting and system design, then work closely with teams to turn that vision into durable, shippable experiences. I value clarity over complexity, strong creative ownership, and products that invite exploration rather than rigid scripting.

I am known for a clear creative point of view, strong audience instinct, and the ability to align multidisciplinary teams around a shared goal. My projects have delivered measurable impact, including improved retention, faster production cycles, and sustained live programming, while maintaining a high bar for craft and cohesion.

I have led and collaborated with internal teams and external partners across organizations including Harmonix, Meta Reality Labs, Riot, Hasbro, Disney, and Wave, working across games, live entertainment, and emerging platforms. I value thoughtful collaboration, player empathy, and building healthy teams that consistently turn ambitious ideas into finished, live products.

David Battilana