Dropmix

Artist Collaboration Pipeline

The card art was developed in collaboration with a wide network of renowned music poster artists, many of whom had previously worked directly with the musicians to represent their tours and live shows.

I established visual guidelines and production standards, provided iterative feedback, and managed the integration of highly varied artistic styles into a cohesive system. This included standardizing layouts, aligning visual hierarchies, and assembling final production sheets - ensuring artistic individuality while maintaining consistency, readability, and manufacturability.

Production, Manufacturing & Print Systems

I owned the print production pipeline, managing file preparation, layout integration, and delivery of final print-ready assets. This included working directly with printers on paper stock selection, ink sourcing, color consistency, and production constraints.

This process became a meaningful learning transition from primarily digital pipelines into physical manufacturing workflows, requiring a different design mindset - one rooted in tolerances, materials, cost structures, and production scalability.

Iterative Development with Hasbro

We worked closely with Hasbro's internal teams to test, iterate, and refine the physical design, balancing:

• Cost constraints
• Manufacturability
• Durability
• Design intent
• Gameplay clarity

This collaboration ensured the product remained economically viable at scale while preserving the integrity of the experience and its performance-driven identity.

App Interface Development

Collection Systems & MixLink

The collection system was designed to surface discovery, progression, and sharing. Players could build personal collections, create themed curations, and share "MixLinks" - shareable mixes that encapsulated a specific musical moment with pre-selected cards.

This social and collection-driven layer extended engagement beyond individual gameplay sessions, transforming the experience into a persistent social system rooted in musical taste and curation.

Branding, Iconography & Cultural Grounding

The iconography and logo systems were designed to mirror the visual language of tour merchandise, concert branding, and band apparel - grounding the game in authentic music culture. The goal was to make the product feel less like a traditional board game and more like a piece of live music culture that happened to function as a game.

Key Takeaways

This project reshaped how I think about design systems:

• Physical and digital design pipelines can be unified into a single system architecture
• Gameplay mechanics can function as spatial and material design drivers
• Manufacturing constraints can act as creative structure, not limitation
• Cultural authenticity is as critical as functional clarity
• Physical products benefit from the same systems thinking used in digital platforms

It was a rare opportunity to bridge game design, visual identity, physical production, and live performance culture into one cohesive experience — and a formative shift from purely digital creation into hybrid system design.