Interactive Live Concert
A fully live, interactive virtual concert featuring Justin Bieber, performed in real time inside an immersive 3D environment and attended simultaneously by a global audience. The show ran live from start to finish, with fans sharing the space together and interacting directly with the performer during the experience.
The project showed that large scale, real-time interactive entertainment could be executed live without compromising creative quality, stability, or polish. It also established a new kind of remote concert experience, where the audience was not just viewing, but present and included as part of the show.
Creative Approach
Working closely with the Bieber team, we designed a visual approach that stayed grounded and performance first, while still allowing moments of heightened expression that only a virtual stage makes possible.
Each song in the setlist was paired with a custom environment tuned to its mood and energy, while maintaining a cohesive look and flow across the full show.
Visual effects and environmental changes were tied directly to performer moments and interaction beats, reinforcing the connection between the music, the avatar, and the audience without overpowering the performance.
What I Led
I led the creative execution end to end from the initial pitch through final live delivery and was directly responsible for aligning creative vision, technical constraints, and live reliability.
My role included:
All creative decisions and final approvals flowed through me.
Audience Interaction
A core goal was to create a stronger sense of connection between the performer and the audience. To support this, we introduced:
These systems shifted the experience from a broadcast into a shared, two way performance.
From a production standpoint, this show was closer to live stage performance than a traditional software release. The entire experience ran fully live, in one continuous execution, with no delay, no checkpoints, and no ability to reset.
We conducted extensive rehearsal and testing passes across the full show flow, not just to validate content, but to ensure system behavior held up under true live conditions. Redundant systems and fallback paths were designed and exercised to protect the experience while preserving the immediacy of a live performance.
Additional challenges included achieving accurate performer likeness and motion capture across both body and face, while honoring a visual direction the artist was comfortable with. This required careful iteration-balancing authenticity, experimentation, and live reliability.
I worked closely with external partners on environment timing and pacing, and led the internal review process to align avatar quality, performance fidelity, and show flow. Every decision was made with live execution in mind.
The response to the show was extremely strong, with high engagement and clear validation of the platform's ability to support meaningful performer / fan connection at scale.
It was a genuinely great experience to work with the Bieber team, professional, collaborative, and fully invested in pushing the format forward on a project that set a new bar for live, interactive music experiences.
Role
Sr Art Development Director
Studio
Wave
Partners
Universal Music Group